B2Lead Privacy Policy and your California privacy rights

B2Lead, LLC (“B2Lead,” “we,” or “us”) is committed to protecting your privacy. We have prepared this Privacy Policy to describe to you our practices regarding the Personal Data (as defined below) we collect from users of our Site. This Privacy Policy is made part of the Terms of Service (“Agreement”)], available at socialwhitepaper.com/privacy_policy . Capitalized terms not defined in this Privacy Policy will have the meanings set forth in the Agreement.

By submitting Personal Data through the Site or registering for an Account, you agree to the terms of this Privacy Policy and you expressly consent to the processing of your Personal Data in accordance with this Privacy Policy.  Your Personal Data may be processed in the country where it was collected and in other countries, including the United States, where laws regarding processing of Personal Data may be less stringent than the laws in your country.

This Privacy Policy was last revised November 4th, 2010.

1.               Types of Data We Collect

We collect Personal Data and Anonymous Data from you when you visit or use the Site and/or when you send us communications. “Personal Data” means data that allows someone to identify or contact you, including your name, address, telephone number, e-mail address, and any other non-public information about you that is associated with or linked to any of the foregoing data.  “Anonymous Data” means data that is not associated with or linked to your Personal Data; Anonymous Data does not permit the identification of individual persons.  We collect Personal Data and Anonymous Data, as described below.

1.1            Data You Provide to Us.  We receive and store any information you enter on the Site or otherwise provide to us:

·        We collect Personal Data from you, such as your user name, first and last name, title, e-mail address, telephone number, and postal address, when you create an Account.

·        If you respond to surveys or questionnaires on our Site, we collect any Personal Data included in your answers.

·        If you contact us via e-mail, we may collect your name and e-mail address, as well as any other content included in the e-mail or that you submit to us.

(a)             Data Collected Through Technology.  We collect information about you based on or through your use of the Site.

·        Our servers (which may be hosted by a third party service provider) collect information related to your visit to the Site, such as browser type and version, operating system, platform, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and a date/time stamp for your visit.

·        We may use cookies, and navigational data like Uniform Resource Locators (URLs) on our Site to gather information about your online activities relating to the Site,  such as the date and time of your visit, the information for which you searched and which you viewed, and the sites you visited before and after visiting our Site. We may also use a cookie to save your settings and to provide customizable and personalized services (such as to hold your Account information).  A “cookie” is a small data file placed on your hard drive when you visit certain websites. You may disable cookies by adjusting the preferences settings of your browser. Consult the “Help” feature of your browser for specific instructions. Our advertisers and partners may also use their own cookies.  We do not control use of these cookies used by advertisers and partners and expressly disclaim responsibility for information collected through them.

·        We use software tools such as Flash or JavaScript on the Site to collect page interaction information such as clicks, drags, and hover-overs, response times, errors, and length of visits to certain pages.

·        We may use clear gifs (otherwise known as web bugs or web beacons) to gather information about your visit to the Site, such as what you click on and pages and information you viewed. Additionally, be aware that advertisers and partners may also use their own clear gifs, and we do not control use of these by advertisers and partners and expressly disclaim responsibility for information collected through them. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are placed on a user’s hard drive, clear gifs are embedded invisibly on web pages.

·        If you visit our Site by clicking on a link to our Site that is contained in our partner’s website, the Personal Data that you registered with that other website will be automatically transferred to our Site and will be collected by us. We may create an Account for you on our Site using the transferred Personal Data.

1.2            Information You Choose to Share with Others.  We display your user name [and public profile information] (collectively, your “Public Profile”) when you post content through comments, forums, and other community features of the Site (collectively, “Public Areas”). Your Public Profile is available on the Site to other registered users. If you associate your name with your Public Profile, the people to whom you have revealed your name will be able to personally identify your activities on our Site.  If you use or post Public Content to the Public Areas or send emails or other messages to other users of our Site, you should be aware that any Personal Data you provide can be read, collected or used by other users of the Site and could be used to send you unsolicited messages. We are not responsible for the Personal Data you choose to submit in the Public Areas or send to other users. 

2.               Use of Your Data

In general, your Personal Data that we collect is used to provide you with a customized experience, aid us in serving you better, and to respond to your requests. We use your Personal Data to:

·        facilitate the creation of and secure your Account on our network;

·        identify you as a user in our system;

·        analyze request and usage patterns, diagnose problems with our server and administer our Site;

·        improve the quality of experience and provide you a personalized experience when you use the Site;

·        perform market research;

·        develop and improve our services;

·        send you administrative e-mail notifications, such as security or support and maintenance advisories (The e-mails we send may contain code that enables our database to track your usage of the e-mail, such as whether the e-mail was opened and/or what links (if any) were clicked);

·        respond to your inquiries, including as related to employment opportunities or other requests; and

·        send you e-mail messages or postal mail informing you of our products and services and third party products and services we believe may be of interest to you, such as new features and services, special offers, and updated information, and for other marketing purposes for us or other companies.

3.               Disclosure of Your Data 

We share your Personal Data with third parties in the following ways:

·        We share your Personal Data with our third party partners for their direct marketing purposes. The privacy policies of our third party partners may apply to their use and disclosure of your Personal Data that we collect and disclose to them.  Because we do not control the privacy practices of our third party partners, you should read and understand their privacy policies. If you are a California resident, you have the right under California law to request from us the following information free of charge: the categories of  personal information of our users that we disclosed to third parties for direct marketing purposes in the past calendar year; and the names and addresses of all those third parties and a description of any third party’s business if that third party’s business cannot be reasonably determined from its name. To make this request, please contact us at data_disclosure at b2lead dot com or:

B2Lead, LLC

Attn: Privacy Policy

1870 Jefferson St. Suite 105

San Francisco, CA 94123

 

·        We may share your Personal Data with third party service providers under contract to perform functions on our behalf. Examples include sending postal mail or e-mail, storing data, analyzing data, performing quality assurance, providing technical support, providing marketing assistance, verifying identity, and providing customer service. These third parties may have access to your Personal Data only as needed to perform their functions.

·        We may share your Personal Data with any companies that acquire our company or our assets. That company will possess the Personal Data collected by us and will assume the rights and obligations regarding your Personal Data as described in this Privacy Policy.

·         We do not currently have any subsidiaries, joint ventures, or other companies under common control (collectively, “Affiliates”), but we may in the future. We may share your Personal Data with our Affiliates, in which case we will require them to honor this Privacy Policy.

·        We may disclose your Personal Data if we have a good faith belief that disclosure is necessary to: (1) comply with the law or with legal process served on us; (2) protect and defend the rights or property of us or our users; (3) act in an emergency to protect someone’s safety; or (4) investigate any violation or potential violation of the law, this Privacy Policy, or the Agreement.

4.               Use and Disclosure of Anonymous Data.  We will have the right to use, and share with third parties, Anonymous Data for any purpose and in any manner. Anonymous Data includes non-personally identifiable data we create from Personal Data by excluding information that makes such data personally identifiable.

5.               Your Choices Regarding Your Personal Data

5.1            Your Control of the Use of Your Personal Data.  We offer you choices regarding the collection, use, and disclosure of your Personal Data.  We may periodically send you free newsletters and emails about new services, products, or other noteworthy news, or that may contain advertisements for third parties.  When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by [following the unsubscribe instructions provided in the email you receive, by changing your Account settings, or by contacting us at opt_out at b2lead dot com.  Should you opt-out of receiving future communications, we may share your email address with third parties to ensure that you do not receive further communications from third parties.  Despite your indicated email preferences, we may send you notices of any updates to our Agreement, Privacy Policy, or other terms for the Site.

5.2            Changes to Personal Data.  You may change any of your Personal Data in your Account by sending us e-mail or postal mail at the address below. You may request deletion of your Personal Data by us by sending us an e-mail or postal mail at the address below, but please note that we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements).  When we delete any information, it will be deleted from the active database, but may remain in our archives.

6.               Security.  We have commercially reasonable security measures in place to help protect against loss, misuse and alteration of your Personal Data in our possession.  No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while B2Lead uses reasonable efforts to protect your Personal Data, B2Lead cannot guarantee its absolute security.

7.               Contacting B2Lead.  We welcome your comments or questions regarding this Privacy Policy.  Please e-mail us at privacy_policy at b2lead dot com or contact us at the following address:

B2Lead, LLC

Attn: Privacy Policy

1870 Jefferson St. Suite 105

San Francisco, CA 94123